The complex application of game theory and scenario modeling for the formation of the assortment policy of the enterprise
DOI:
https://doi.org/10.55287/22275398_2026_58_14Keywords:
production manage, game modeling, scenario analysis, assortment p, assortment policy, decision-making theory, optimality criterionAbstract
The article focuses on the synergetic potential of the integrated use of game theory and scenario modeling for the formation of the assortment policy of the enterprise, which determines the strategic directions of formation, management and development of the product range in accordance with the goals of the enterprise, market needs and production capabilities. In the course of the research, a series of game-theoretical models of the formation of the assortment of the enterprise was built and analyzed, optimal strategies in the field of assortment policy of the enterprise were determined, taking into account various information conditions and criteria of optimality. The material of the article is of interest for improving decision-making methods in production management, and may also be useful for developing the content of professional training for graduate students studying in the field of Management.
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